In an interview titled “Ramen Noodles Theory of Online
News is Still Food for Thought,” Professor Chyi highlights the flawed logic of
modern-day news reporters by putting the issue into terms that everyone can understand:
food.
She explains online news as an “inferior good,” and
defines this term as something that people consume less when income goes up. In
the flipped perspective, an inferior good is something people consume more when
income goes down. While she cleverly cites ramen noodles as an example, I’d like
to extend her metaphor to include another crowd favorite: sugar.
Sugar is a sweet-tasting carbohydrate comprised of
glucose and sucrose, but more importantly, it is addictive and offers little nutritional
value (aside from the natural sugar found in fruit). THIS STUDY shows that
excessive internet use can result in a similar type of addiction. Some term
this addiction as Internet Addiction Disorder (IAD) or Compulsive Internet Use
(CIU), and research shows that it can cause mental distress and clinical
impairment. In the article titled “Reality Check: The performance gap between
US Newspapers print and online products,” Dr. Chyi clarifies that contrary to
popular belief and word of mouth, newspapers are not dying. In fact, their
readers and accessibility surpass that of digital news sources. Why is this
misconception perpetuated, and what does this have to do with sugar?
I think that news reporters
erroneously believe in the popularity of digital news because when you consider
the prevalence of internet addiction, how could digital news NOT be more
popular? One would think that if people spend so much time on the internet,
then of course they value and read online news. However, similar to sugar, just
because internet use is easy and convenient does not mean it is higher quality,
or more nutritious. Despite the temptation of online news, readers have found
that the “broccoli” of news sources – the newspaper – is redeeming in its own
right. Similar to organic food, print news is more expensive and not as easy to
obtain. However, it is also more substantive and provides a more
emotionally-impactful experience. Where sugar (the internet) triggers the chemical release of the dopamine and creates a temporary sensation of pleasure, broccoli (print news) contains fiber that enables users to remain fuller and more
satisfied for longer.
While a bushy
stock of broccoli may not be as outwardly tempting as a cookie or chocolate
cake, the positive effects of consuming it are last far longer. How does one
opt for the better nutritional choice? In simple terms, read the label, and you will find that contrary to sugar's appeal, health experts recommend broccoli because it is the healthier chocie. In the
news world, Chyi urges readers to “rely on audience research as opposed to
wishful thinking or guess work.” By relying on research and reading the labels of
news sources, print news – or broccoli – will win every time.
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