Traditions Still Matter

Every week it seems as though a new technology is being introduced into the market. Said technology is then pushed as the technology that will revolutionize and change every aspect of a given field.  We heard it was going to kill newspapers, they're still here. We heard it was going to kill face to face conversations, and while our face to face conversations are a little more awkward we still communicate face to face.


In the Huffington Post article a graph depicted that there would be more smartphones in use on Earth than PC's in the year 2014. As a business person looking at these metrics it would be foolish to ignore these stats and not start preparing for a potential shift in the marketplace when it comes to web ad placement. However, while there may be more smartphones in use, they are not replacing PCs. People will always want to interact with a "home computer" of sorts that acts as a hub to their smartphone and surrounding cloud.



In this survey conducted, 73 percent of Americans still use a desktop or laptop computer and this percentage has not wavered in about 10 years. Americans are used to certain traditions that are passed down and one tradition is that of a "home computer." If advertisers were to steadily move money from traditional advertisement to more mobile advertisement in a hurry, I believe it would be a mistake.

With this in mind, I encourage the surrounding industries to jump quickly to new technologies because they are popular. It may come a day where the "home computer" no long exist, but like any tradition it will take time to disappear. I think it won't disappear at all.