The Mobile World

It's pretty obvious that Mobile devices are taking over the world. Statistics have shown that out of the world’s estimated 7 billion people, 6 billion have access to mobile phones. Far less than the number of people who have access to a working toilet which is only 4.5 billion people. Joseph Bower and Clayton Christensen explain their theory of disruptive innovation describes a process by which "a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors." Examples of these include the Ipad, disrupting the the PC computer, and challenging the idea of a portable computer; the google apps, like google docs and such that challenge the conventional word processing and spreadsheets. But the biggest one yet, has been the dramatic increase of mobile phones that have disrupted the any form of pc's, desktops, and tablets. Mobile phones these days come as a portable mini pocket computer given anyone and every access to the world-wide web. So what does that mean for the word of media and advertising. It means that according to the disruptive theory that "Managers much beware of ignoring new technologies that don't initially meet the needs of their mainstream consumers." That means that advertising companies need to be aware of the opportunity and take advantage of the mobile world of advertising. 

And from what I can see they have taken full advantage of this. 

This article bellow talks about mobile marketing trends to look out for in 2016!

http://mobilemarketingwatch.com/top-5-mobile-ad-trends-for-2016-52942/